8/4/2023 0 Comments Linkedin b2b adsHowever, if you’re considering buying B2B ads on CTV, you need to consider multiple factors to ensure you’re getting actual ROI.Īs consumers, we stream different content on different devices at different times. As a matter of fact, according to the IAB 2021 Video Ad Spend & 2022 Outlook study, CTV ad spending increased to over $15 billion in 2021 and is expected to increase another 39% percent in 2022 to over $21 billion. This might lead B2B operators to believe that streaming ads makes sense. You might look at a TikTok reel in line at the grocery store, click on a video in your social media newsfeed, or search for a specific how-to video on YouTube – all in a matter of seconds. Access to content is everywhere – from our phone, laptops and tablets – and it’s fast. But it’s not just large screens where we watch streaming videos. People are saying “no” to cable and satellite and “yes” to streaming, with the number of people watching cable or satellite dropping from 76% in 2015 to 56% in 2021. It’s also hard to find a television today that isn’t a CTV. And a lot more advertising opportunities. Nor would you want to because streaming is the conduit to a lot more content. In the age of streaming video content, you can’t avoid Connected TV (CTV).
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